General Statements

We deem it important that your personal data is handled with utmost care. Therefore, we ensure that all personal data is processed and secured carefully. For this reason, in our processing, we adhere to the requirements as set out in the General Data Protection Regulation. In this statement, we explain which personal data we collect and the purpose for which we make use of it. We recommend that you read this statement carefully.


We are committed to the protection of the website/webstore from misuse and unauthorized access to personal data. We achieve this by making use of, for example, SSL secured connections. It is your responsibility to protect the equipment that you visit and use through our website/webstore by means of for example, a virus scanner. 

Personal Data

By making use of our website/webstore you leave certain information with us. This may be personal data, therefore, data that can be directly or indirectly redirected to you. However, we only store and use the personally identifiable information provided directly by you or of which it is clear that they are supplied by you for our processing.

We use the personal data obtained from you only for the specific purposes for which it has been acquired.


In case you order products in our webstore we process personal data such as your name, your address, shoe size, payment, or bank details. We process this personal data in order to fulfill the order you placed. For fiscal reasons, we retain this personal data for a period of seven (7) years.

In case you choose to pay in installments or pay later, we ask for your date of birth. We may provide your information in that case to companies we hired to perform a(n) (instance) credit check.

In case you bought products in our webstore, we subscribe you to our newsletter without consent, provided that you are always able to unsubscribe.


By subscribing to our newsletter, and therefore your personal data is requested, we will only use this information to send you our newsletter by e-mail. You can unsubscribe at any given moment from the newsletter by using of the ‘unsubscribe’ link provided in the newsletter itself. As soon as you unsubscribe from our newsletter, we will immediately delete your personal data relating to the newsletter.

The basis on which we process the personal data is to be able to carry out your request to receive the newsletter.

Furthermore, we process your data for statistical purposes. This way we can obtain general insights such as demographic insights.

We also collect your personal data in order to build a profile. We do this to determine preferences such as, the links you click in the newsletter, which device you prefer to read the newsletter in or when you choose to read the newsletter.

The basis for building a profile in this case in SAMMA’s legitimate interest and in order to provide you with better tailor-made content.

We do not process more data than is strictly necessary for this specific purpose, and in your interest, fundamental rights and freedoms are not violated. If you do choose to unsubscribe from our newsletter, your profile along with its information will also be deleted.

Contact Form

In the instance that you would like to, for example, ask us a question, contact us, sign-up for a specific program, you can make use of the contact and/or registration form provided on our website/apps. We only use the information provided by you through this form in order to answer your question/comment or to complete your registration. After answering your question, we will proceed to delete your data if the processing is no longer necessary.

The basis on which we process personal data, in this case, is to be able to carry out your request for information, respond to your comment (s), and/or handling and processing your application.

Third Parties

We may authorize third parties to process personal data on our behalf. These third parties will be considered ‘processors’ in that case. These processors always act under the responsibility of SAMMA and may not use the personal data collected for their own specific purposes. We have entered into a data processing agreement with these third parties.

Third parties may include but are not limited to, our hosting provider and suppliers of online tools. With these online tools we are able to, for example, send our newsletter, follow-up on your questions or comments, and/or handle your application.

Personal data can be processed outside E.U. and/or the E.E.A., for the greater part, in the United States. We ensure that the third parties responsible for processing your personal data are Party Shield certified and/or work with the E.U.’s model contract for the transfer of personal data to third countries.


Cookies are placed on our website/webstore, in accordance with our Cookie Statement below.

Third-Party Websites or Services

This consent does not apply to third-party websites or services that are linked to our website through links or such. We cannot guarantee that these third parties handle your personal data in conformance with the European Data Protection Regulation. We recommend that you read the privacy statements and/or other (general) terms of these websites or services before using these third-party websites or services.

Questions, Right of Access, Modification and Erasure

For questions regarding our privacy policy or inspection and/or alteration of your personal information, please contact us at any moment. In order to prevent misuse of your personal data, we kindly ask you to identify yourself adequately.

Under the GDPR you have the following rights:

  • The right to the access, rectification, and erasure of your personal data, and the limitation of processing of said data, as well as the right to object (further) processing
  • The right to data portability and transfer
  • Provided that the processing of personal data is based on consent, you have the right to revoke this consent at any given moment
  • You have the right to submit a formal complaint with the Supervisory Authority on Personal Data regarding the processing of your personal data by us.



We reserve the right to change this privacy statement at any given moment. Therefore, check this text regularly to make sure you are aware of the latest versions.



General Statements

On this website/webstore we make use of cookies. A cookie is a small file that is sent with the pages of this website/webstore and it is stored by the browser in your device with which you make use of our website/webstore. The information stored therein can be returned to our servers on the next visit. In this cookie consent, we explain what this means for you.


For functional cookies (see below) and for Google Analytics (see below) we do not request permission. For all other cookies, we ask your permission to place them before we do so.

Functional Cookies

Our website/webstore places session cookies. These session cookies are used by default by the webstore software we used to build our website. These session cookies mainly provide easy and undisturbed use of the website/apps. The session cookies are automatically deleted from your device when your browser is closed. If the website/apps contain functionality to log-in, the website/apps can use a session cookie to detect whether you are logged-in.

Google Analytics

Through our website/webstore a cookie is placed by the company Google as part of their ‘Google Analytics’ service. We use this service to track and get reports on how visitors use the website/webstore. For the installation of Google Analytics on our website/apps we followed the protocol “privacy-friendly configuration of Google Analytics” of the supervisory authority of the Netherlands. We have entered into a data processing agreement with Google in which it is prohibited for Google to use the analytics information obtained through this analytics service for other Google services. We have also anonymized the IP addresses and therefore disabled the forwarding of IP addresses to Google through Google Analytics. Furthermore, we do not use other Google services in combination with Google Analytics cookies.

Retargeting cookies

With your consent, we use “retargeting cookies” of Google Adsense and Facebook. When you visit websites of third parties, which third parties use Google Adsense or Facebook, we can show you ads related to your prior visits to our website / webstore.

Questions, Right of Access, Modification, and Erasure

You can contact us at any time for questions about our cookie policy and/or questions regarding the inspection, alteration, and/or deletion of your personal data. In order to prevent misuse of your personal data, we kindly ask you to identify yourself adequately.

Generally, you can clear the cookies from your browser by visiting your browser’s settings. You would be able to find more information on switching and removing cookies in the instructions provided in your computer or by making use of the Help function of your browser.

When it comes to inspecting personal data linked to a cookie, you must send a copy of the cookie in question. You can find this information in your browser’s settings.


We reserve the right to change this cookie consent at any given moment. Therefore, check this text regularly to make sure you are aware of the latest versions.



This privacy statement is to be utilized by SAMMA, represented by BMG a company registered at the Chamber of Commerce under number 68284322, and the website / webstore

Our address:
De Lairessestraat 145A,
1075HJ Amsterdam, The Netherlands

Our e-mail address: